Doing a fashion shoot is a lot of work, but very rewarding. This is one of my favorite types of photography, both for the visual results, and for the teamwork involved.
Here are some thoughts on a recent project I did.
First you have to come up with a concept. I, along with the stylist, came up with “ghetto chick”, inspired by one of America’s Next Top Model shoots. A great way to come up with ideas is to read a lot, watch some selected TV shows, and see a lot of other people’s work.
After the concept, you have to put together a team. As this was a personal project, I had to do it myself. The team for this particular shoot consisted of six people: Photographer (yours truly), two models (Elena and Ivo), stylist (Tiago), make-up and hair (Isabel), and assistant (Rúben). It is a challenge coordinating everyone to be available at the same time. After a few attempts, it was set.
Finding a location is a challenge on it’s own. It has to fit the concept. I thought of a place called LX Factory (an industrial site converted into a hub of creativity related companies). Mails went back and forth, and I secured the permission to shoot there. Prior to the shoot, me and the stylist scouted the location to find the right spots to work in, avoiding wasting time on the day of the shoot itself. Preparation, preparation.
During the shoot
It’s good to keep the shoot flowing at a good pace, so that everyone stays focused on the goal. The stylist and assistant always provide good suggestions, so keep alert for their feedback and adjust accordingly. Always watch the light, especially when shooting outdoors. The light can change in the blink of an eye.
After the shoot
Be sure to thank everyone for their time and effort, both at the end of the shoot and after. Get to work on editing and post producing the best images, and share them with the team, so they also have new work on their portfolios.
I’d love to hear your feedback. If you have any comments or questions, use the comments below or shoot me an email.